YouTube

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. There are specific creative constraints and a ton of options for this platform, and you need a base knowledge before you even scope out your next video project to make the most of the paid possibilities. Marketers can now target ads at people who recently searched for a certain product or service to target the video ads they’ll be served on the platform. If the content of a video ad is closely related to a search the viewer has been researching, they might be more likely to watch the entire ad or click through the ad to the website.

How does Youtube compare with Google Ad Words?

Keywords are relatively less expensive to target on YouTube than in traditional Google Search: Views cost an average of $0.06 per click on YouTube, compared to the average Google Search cost per click, which is estimated to be between $1-2. When YouTube targeting includes search history, it may be a more cost-effective way to target your audience with a more engaging form of content -- video.

How many types of YouTube ads are there?

1. TrueView Ads: TrueView ads are the standard video ad type on YouTube. Advertisers only pay for TrueView ads when viewers watch or interact with their ad (for example, by clicking on a call-to-action), and videos can be easily customized to share a variety of content. 2. Preroll Ads: Some in-stream ads are non-skippable and can play before, mid-roll, or after the main video. These are called Preroll ads, and they can be 15 to 20 seconds in duration. 3. Bumpers: Bumpers are the third and shortest type of YouTube video ad available to you. At just six seconds per bumper, these ad spots play before a viewer's chosen video.

Benefits of advertising on YouTube

Connect with your audience: Video ads can help you connect with potential customers in a unique and memorable way. You can be personal, share your expertise with the world, or put the camera on yourself and explain how your product or service can benefit your audience. Reach just the right audience: Reach your customers on YouTube by topics, keywords, or demographics, like "women under 35." Create a video campaign in only a few minutes: Create your account, create or upload your video ad, and reach your audience. Measure your success: Find out if you're reaching the right audience. Check your Google Ads account to track views, costs, and budget details. Visit the "Analytics" tab in your YouTube account to learn more about your viewers. For example, you can tell which videos your customers are watching and for how long.