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There is no shortage of holiday emails, social media posts, and TV ads everywhere you look – it can get overwhelming.

Some brands do a great job marketing their business during the holidays while others fall flat.

How do the successful businesses stand out from the noise and reach customers when every other business is competing harder than your Aunt Susan does for the last piece of pie?

Smart brands create campaigns that genuinely delight customers instead of contributing to holiday white noise. They evoke emotional, often nostalgic reactions from their customers. They find the sweet spot that encourages sharing, personal connection, and the spirit of giving.

The key to a successful holiday marketing campaign is analyzing your brand and figuring out which strategy is a natural fit for your business and then incorporating that strategy.

Here is a rundown of some great small business holiday marketing strategies:

• Find your brand’s unique holiday angle
• Get your customers involved
• Discounts, contests, giveaways
• Give your site a festive, holiday feel
• Create a special unboxing experience
• Social Media posts

What can you do to use these strategies to improve your Holiday Season?  

• Find your Brand’s unique holiday angle  - You’re fighting for people's limited disposable income, finding a good angle makes a difference.  Good angles may focus on smaller more flexible jobs like; “Guests coming for the holidays? Professionally refreshing your bathroom is less than you might think.” Another example is; “Freshen up the appearance of your kitchen before the big day.”  Use these angles along with your normal marketing to maximize sales.
• Get your customers involved - Use your customers social media posts, testimonials and reviews to sell your product for you.  During the holidays your customers rely heavily on suggestions and opinions of others.
• Discounts, giveaways and contests - People are spending money during the holidays, you need to stand out as someone they want to spend their money with.  Discounts, giveaways and contests give your potential customers a feeling like they’re getting the best deal.
• Give your site a festive, holiday feel - Part of getting customers to spend money with you is to “get them in the Holiday spirit”.  Brand your page, emails and posts with a holiday theme.
• Create a special unboxing experience - In the in-home services business your customers have usually spent a chunk of change with you, make it special.  Some ideas might be leaving a card or gift when you're done, to doing a “reveal event”.  Make what you’ve done special to your customer.
• Social Media posts - Social media becomes a huge part of your customers buying experience during the holidays.  If you’re going to compete you need to be where your customers are.  Social media posts make a huge difference in gaining new customers.

Hubsuite is a uniquely qualified marketing company focused on helping small business owners succeed.  For a full list of our services please visit www.hubsuite.com or email at info@hubsuite.com.  We look forward to helping your business grow.